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Legal · GDPR notice

Privacy Policy

This notice explains which personal data we collect when you visit sharpmetricsagency.com, why we process it and what rights you have, under Regulation (EU) 2016/679 ("GDPR") and the Italian Privacy Code (Legislative Decree 196/2003).

Last updated:

01Data controller

The controller of the personal data collected through this website is:

For any question about this notice or your data, write to us at the email address above.

02What data we process

Browsing data

The systems that run the website automatically log some technical data (IP address, browser and device type, requested pages, date and time of the request). It is used to deliver the site, keep it secure and detect malfunctions; it is not used to identify you.

Data you give us

When you fill in the contact form you provide your name, email address and the text of your message describing your project. Please do not include special categories of data (e.g. health, political opinions) that we do not need in order to reply.

Cookies and similar technologies

We use technical tools required for the website to work and, only with your consent, analytics and marketing cookies. Details are in the Cookies section.

03Purposes and legal bases

PurposeLegal basis
Replying to requests sent via the form or by email and preparing quotesPre-contractual steps taken at your request (Art. 6(1)(b) GDPR)
Delivering the website, keeping it secure and preventing abuseOur legitimate interest (Art. 6(1)(f) GDPR)
Aggregate statistics on website usage (Google Analytics)Consent (Art. 6(1)(a) GDPR), which you can withdraw at any time
Conversion measurement and remarketing (Google Ads)Consent (Art. 6(1)(a) GDPR), which you can withdraw at any time
Complying with legal obligations (e.g. tax) and defending our rightsLegal obligation (Art. 6(1)(c) GDPR) and legitimate interest (Art. 6(1)(f) GDPR)

04Cookies

On your first visit we show a banner that lets you accept, reject or customise non-essential cookies. Until you give consent, Google services run in "Consent Mode" with every analytics and marketing category set to denied: no analytics or advertising cookies are set, and Google may only receive cookieless technical signals, used in aggregate form.

NameProviderPurposeDuration
sm_consent_v1
(local storage)
Sharp MetricsTechnical — stores your cookie choicesUntil cleared from the browser
_ga, _ga_*Google (Analytics)Analytics — distinguishing visitors and measuring site usageUp to 2 years
_gcl_au and cookies on Google domainsGoogle (Ads)Marketing — measuring conversions and showing relevant ads90 days to 13 months

Fonts are served from our own domain: displaying them sends no request to third-party servers.

You can change or withdraw your consent at any time:

You can also block or delete cookies from your browser settings. To learn how Google uses data: policies.google.com.

05Recipients and providers

Your data is never sold or made public. It may be processed on our behalf, as data processors, by the providers we rely on:

  • Vercel Inc. — website hosting and delivery;
  • Web3Forms — forwarding contact-form messages by email;
  • Google Ireland Ltd / Google LLC — Google Tag Manager, Google Analytics and Google Ads (only with consent);
  • our email provider, where the messages we receive are stored.

Data may also be shared with our advisers (e.g. accountant, lawyer) and with public authorities where required by law.

06Transfers outside the EEA

Some providers are based in the United States or may process data outside the European Economic Area. In those cases transfers rely on the EU-U.S. Data Privacy Framework adequacy decision, for certified companies, or on the Standard Contractual Clauses approved by the European Commission (Art. 46 GDPR).

07How long we keep data

  • Contact requests: for as long as needed to handle them and no longer than 24 months after the last exchange, unless a contract follows;
  • Contract-related data: 10 years, as required by Italian civil and tax law;
  • Analytics data (Google Analytics): 14 months, then automatically deleted;
  • Cookies: for the duration listed in the Cookies table;
  • Technical logs: for the limited period set by the hosting provider, unless needed to investigate abuse.

08Your rights

At any time, under Articles 15–22 GDPR, you can ask us:

  • for access to your data and a copy of it;
  • to correct inaccurate data or complete it;
  • to erase your data or restrict its processing;
  • for portability of the data you provided;
  • to stop processing based on legitimate interest (objection);
  • to withdraw consent, without affecting the lawfulness of processing carried out before withdrawal.

To exercise your rights write to info@sharpmetricsagency.com: we will reply within 30 days. You also have the right to lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it) or with the authority of your country of residence.

09Providing your data

Filling in the contact form is optional, but without your name, email and a description of your request we cannot reply. Consent to analytics and marketing cookies is optional: if you refuse, you can still browse the whole website.

10Security and minors

We apply appropriate technical and organisational measures to protect data, including encrypted connections (HTTPS) and access restricted to authorised people only. We do not carry out automated decision-making or profiling that produces legal effects concerning you.

The website and our services are aimed at professionals and businesses and are not intended for children under 14.

11Changes to this notice

We may update this notice to reflect changes in the law or in the services we use. The version in force is always published on this page, with the date of the last update shown at the top.